Marketing and audience engagement are super important in journalism because they help us actually connect with people. It’s not enough to just write a story or post a video; if nobody sees it or feels like it matters to them, it might as well not exist. Good marketing lets our stories stand out, especially since there’s so much competing for everyone’s attention. And engaging with the audience helps build trust—they start to care about what we’re saying because they feel included. In the end, it makes journalism more meaningful because people keep coming back, knowing it’s real and relevant to them.